Tuesday, June 10, 2014

3 Ways to Set Better Buyer Expectations

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Agent Newsletter June 10, 2014
If Hollywood is to be believed, finding a home is as easy as looking at three houses and making a phone call. But as agents know, a buyer getting the home they want rarely happens that way, and it's our job to set their expectations from the get-go.

By prepping clients for what should and could happen—good and bad—you'll set them up for a successful purchase and save yourself some major headaches.
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Another Must Read
The 3 Things You Should Never Ask a Lead
Yes, lead qualification is about investigation, organization, and ultimately setting yourself up to close, but your prospects shouldn't feel like they've just been arrested.
Upcoming Webinar
Sizzling Strategies for Winning Summer Listings
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Thursday, June 17, 2014
10am PST / 11pm EST
Want to wow sellers this season? In this can't-miss session, Trulia contributor Jovan Hackley will walk you through simple ways to meet more sellers and unique ideas to make you stand out from the pack.
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Summer 2014 Listing Marketing Plan
Successful listing marketing gets your client the best deal possible in the timeframe that fits their needs.

In order to deliver, you need to have a plan in place to get their home in front of the best buyers in the market. This simple plan will walk you through a weekly schedule to ensure that your listing gets the exposure it deserves.
Success Story of the Week

"Trulia has helped me grow my business by delivering quality prospects who are actively searching for homes, and just picking up the phone has resulted in a lot of sales. I am currently working with at least a dozen buyers I met through Trulia ads, and I know that a good percentage of those will become closed deals and life-long clients."
Rob Guilloz, Howard Hanna Real Estate Services
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